by STrunkett


In business, growth is an imperative, not an option. But only one in ten companies succeeds in achieving sustained, profitable growth. Growth strategy is at the heart of what I’ve done for more than 25 years.

The Four Corners of Growth

For many businesses, “growth” is an empty mantra. Business leaders – with good intention – tell their Board of Directors “we’re going to grow revenues by X% per year over the next Y years,” without having a plan. Instead, they simply direct their sales force to “go get more.”

At Sales RaceHorses, we take a different approach. We work with our clients to develop a four-cornered plan to drive growth. This four-cornered growth plan depends upon a strong foundational corner: [1] Protect Core Business.


The Other 3 Corners

A protected foundational core will frequently generate spontaneous growth, and always paves the way for the other three growth corners: [2] Grow Market Share, [3] Expand Business, and [4] Diversify the Business.

Many of the tools we help you to create can typically be multi-purposed across many – or even all four corners of the growth strategy. So, there is great leverage in what we do.

Key Benefits of Our Growth Strategy Service

Clients who engage with us to facilitate their growth strategy achieve more predictable, consistent, and repeatable results related to:

  • Understanding their competitive differentiators
  • Recognizing and averting competitive risks and threats
  • Increasing business with current core customers
  • Securing new business from new customers
  • Penetrating new / previously unserviced markets
  • Creating new products and establishing new markets

Valuable Tools We Help You to Build

Our version of an age-old tool, with a twist: We organize it in a way that your sales team can use it to prevent objections to the sale, and virtually disqualify your competitors.

Quantify and document the value you create for your key customers. Use this weapon to “competitor-proof” key accounts, and ensure continuity when they change their purchasing agents.

Use your previous successes with existing customer solutions to tell a powerful story that compels new prospects and new markets to seek you out.

We help you to generate strategic listings of high value, high probability new prospects and new markets that can achieve high value from your core capabilities and value proposition.

Scott Trunkett

I’ll help you to develop a growth strategy that will take you to higher sales, profits, and overall greater business stability.