by STrunkett

I’m Scott Trunkett, and I have a passion for technology commercialization and strategy. I’ve always loved to teach, and I help senior executives to leverage their own strengths and the strengths of their organizations to drive technology advancement to meet the evolving needs of their customers.

I’m a native New Englander, transplanted ten years ago to North Atlanta where the sun shines more.

After graduating from Rensselaer Polytechnic Institute in upstate New York with degrees in Physics and Mechanical Engineering, I started my first real job as a fighter pilot trainee for the US Navy. Unfortunately, my dreams of following in the footsteps of Top Gun’s Maverick were dashed only three days later, when Uncle Sam discovered that I was born with color blindness.

When I received the cold hard truth that I wouldn’t be allowed to fly fighter jets, I rebooted my career as a turbine generator design engineer for General Electric Company. The rest…well…that’s a very long story…

I’ve been solving complex technical challenges and leading technology-based sales teams in industrial and technical manufacturing ever since. I was twenty-five when I took on my first B2B sales leadership role. Our team transformed a small $10M nameless aftermarket turbine parts manufacturer into a $50M global turnkey services brand. The company was later acquired by the largest OEM in the power generation industry.

I’ve led CRM strategy programs for Fortune 100 corporations such as ExxonMobil, PepsiCo, Philip Morris, and Lucent Technologies; and I’ve led CRM implementations for a variety of smaller public and private companies.

I currently help technology-driven companies to grow sales, penetrate new markets, launch new product lines, and increase gross margins through premium value selling and integrated marketing strategies and techniques.

Scott is an exceptionally talented sales leader. His ability to comprehend highly technical data has been critical in helping our company grow in highly competitive markets. Scott is also an outstanding motivator and coach, and his advice has benefited many, including myself.

Sales Director, RathGibson – a PCC Company

My blog

I founded Sales Racehorses with my partner in 2004. For several years, we performed sales strategy engagements, CRM implementations, and various interim leadership roles for B2B manufacturing companies with revenues greater than $20M.

With so much work to do, it was challenging to find the time to share our knowledge with the public. I relaunched my blog – Best Tips and Techniques to Increase B2B Sales – in 2018 so that I could share some of what I learned from many business successes – and a few failures – over my 30 years in the world of B2B selling and sales leadership.

My articles are designed for busy sales people and sales leaders so that they can be read in about 90 seconds or less.

In addition to writing the Best Tips and Techniques to Increase B2B Sales blog, I have authored several technical white papers for industry publications, and have secured multiple patents for new industrial market product inventions.

Presentations and Keynote Speeches

As it is with so many young professionals, there was a time when I feared nothing more than the prospect of speaking in front of a room full of strangers. Since my first professional mentor taught me the techniques of presentation at age 25, I have thrived at delivering keynote speeches, performing leadership workshops, and facilitating teams.

About Comments

I respect and encourage free speech. Which means I will moderate comments to ensure that members of the community treat each other with respect. Disrespectful comments, personal attacks, and offensive language inhibit candid participation. Please be honest while remaining respectful of others.


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