Targeting and penetrating new markets with entirely new products can be a daunting task, but it can - if done properly - create significant long-term growth opportunities for your business.
Now, I don't know if this is a true story, but I've been told that Sprint (the telecommunications company) originated as a real estate prospecting company. Through various acquistions, I've been told, Sprint secured ownership of railroad rights of way.
Somewhere along their history, Sprint set out to identify a strategic opportunity to take advantage of their real estate "holdings". Discovering that their RR rights-of-way were an ideal network to bury fiber-optic cable...well...the rest is history.
Like I said, I'm not sure this is a true story, but the message is compelling, nonetheless:
If you have valuable and unique assets, there may be an opportunity to leverage them into a game-changing business opportunity. As part of your long range strategic plan, it behooves you to investigate unorthodox and unconventional opportunities.
To learn how I can help, read below or call me at (502) 310-1207. Or email STrunkett@SalesRaceHorses.com.