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Diversify The Business

Targeting and penetrating new markets with entirely new products can be a daunting task, but it can - if done properly - create significant long-term growth opportunities for your business.

Now, I don't know if this is a true story, but I've been told that Sprint (the telecommunications company) originated as a real estate prospecting company. Through various acquistions, I've been told, Sprint secured ownership of railroad rights of way.

Somewhere along their history, Sprint set out to identify a strategic opportunity to take advantage of their real estate "holdings". Discovering that their RR rights-of-way were an ideal network to bury fiber-optic cable...well...the rest is history.

Like I said, I'm not sure this is a true story, but the message is compelling, nonetheless:

If you have valuable and unique assets, there may be an opportunity to leverage them into a game-changing business opportunity. As part of your long range strategic plan, it behooves you to investigate unorthodox and unconventional opportunities.

To learn how I can help, read below or call me at (502) 310-1207. Or email STrunkett@SalesRaceHorses.com.

Important Diversification Strategies

Core Differentiators and Game Changing Technologies

  • Does your organization possess unique tangible or intangible assets or capabilities that appear to be related exclusively to your current business?
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  • Have you thoroughly explored the broader global applicability or value of those assets?
  • Are there signifiacnt market trends unfolding that could cause thoses assets or capabilities to evolve into highly leveragable differentiators in a revolutionary new market?
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I am a trained and skilled facilitator who can help your greatest minds to brainstorm and capture their greatest "off-the-wall" ideas and business concepts.

Let me help you to investigate and discover the potentially game-changing opportunites that could represent the next stage of revolutionary growth for your organization.

Call me at (502) 310-1207 or email STrunkett@SalesRaceHorses.com

Strategic Threat Analysis

  • Do your products contain components, technology, or raw materials that are available only from a single source, or otherwise limited supply?
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  • have you protected your access to that supply, or otherwise initiated measure to diversify the supply sources to mitigate risk?
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  • Have you become complacent with the success of your product, or have you implemented plans for diversifying your offerings to balance the risk?
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Don't let unpredictable market forces, legislative actions, or competitive threats blind side you. It's not inconceivable that a $100M business could drop to $20M or less over the course of a single year if the right variables were to align in an unfortunate way.

Technologies are changing fast, and competitors are smart. It takes planning to outwit, outplay, and outlast them!

I can help you and your leaders to brainstorm, analyze, and identify significant and potentially devastating trends in technology, competition, and regulatory environments.

Call me at (502) 310-1207 or email STrunkett@SalesRaceHorses.com

Joint Ventures & Alliance Partnering

Once you've identified your organization's core differentiators, there may be opportunities for you to collaborate with other suppliers to co-develop new solutions targeting new markets.

I can help you to identify other organizations with similar cultures and business growth objectives that you can collaborate with to create a combined unique value offering to penetrate your targeted new markets.

Call me at (502) 310-1207 or email STrunkett@SalesRaceHorses.com